Our third project in the Design Practice module was a full branding project brought to us by the renowned Cambridge based design agency One Space Media.
These are the deliverables we were expected to present:
A logo, ‘fixed’ or ‘dynamic’, with rules for usage.
Social media icons / avatars for Facebook, Twitter, YouTube and Instagram, including all banner images and backgrounds as required.
Typographic specifications for use across all communications.
A colour palette (CMYK, RGB, HEX) for use across all communications.
At least two examples of innovatively branded merchandise.
At least two examples of how you might market the brand.
The deliverables were to be presented in a brand guidelines book. The following images show the printed hand-bound book as well as several spreads.