This is my final major project of the BA Graphic Design course at Cambridge School of Art.
Smultron is a publication that presents Scandinavia and its culture, lifestyle and nature from one specific viewpoint per issue. With a carefully curated collection of artefacts from arts, literature, music as well as everyday life, Smultron wants to capture the essence of the Nordic feel with regard to the selected aspect. The prototype focuses on the feeling of melancholy, which, being a stereotype of Scandinavian literature and film, forms an important and meaningful characteristic of the North and its population. The publication presents articles that provide insights, thoughts and opinions on the subject of melancholia in the Scandinavian countries, as well as brings this dark, yet enchanting feeling of the North closer to the reader by presenting artefacts that intrinsically hold northern melancholy, in all its various facets. Smultron aims to inform and entertain the reader and give them the chance to discover something new and interesting about Scandinavia with each issue. The magazine wants to distinguish itself from others by curating material not on the basis of what the content is, but how the content feels. Future aspects could include lightness and darkness, friendship, childhood, curiosity or joy.
Please note that this prototype is not to be published, sold or distributed and solely functions as an experimental suggestion. None of the content used will be published. It is indicative for the type of content Smultron could potentially present.